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Sticker Pricing

When we talk about "choke", we are referring to the settings applied to the white ink that prints after/under the colored ink of your design.

A low choke setting will expand the white base layer toward the edges of the graphic, applying more ink and structure to the print. If you have small lettering or fine lines in your order, it's better to print with a "low choke". However, if you have large solid lettering or graphics, ordering a "low choke" will increase the chances that some white will "peek" out from the solid graphics.

See FAQ- Setting Up A Gang Sheet for why Choke is important.

White ink plays a crucial role in Direct-to-film (DTF) printing- let's talk about why it's so important.

Base Layer: White ink acts as a primer, ensuring that the colored pigments can be applied with optimal opacity and vibrancy. Without a solid white base, colors on dark or colored fabrics may appear dull or translucent.
Color Vibrancy: By providing a white under base, DTF prints achieve improved color vibrancy. The white layer ensures that colors appear true to the original design and stand out vividly.
Adhesion and Durability: White ink enhances adhesion to the fabric, preventing peeling or flaking. It also contributes to the durability of the printing design, making it more resistant to wear and washing.